How Domino’s Dominated Even Though Their Pizza Tasted Like Cardboard

Their proof is not in the pie

A plane bearing Domino’s logo (Photo by Robert Frola | GNU Free Documentation License)

Domino’s started like any other aspiring small business. In 1960, Tom Monaghan and his brother bought a small pizzeria that was closing down in their home state of Michigan.

And like most fledgling businesses it fell on hard times early on. So after just six months…