How Domino’s Dominated Even Though Their Pizza Tasted Like Cardboard
Their proof is not in the pie
6 min readOct 29, 2021
Domino’s started like any other aspiring small business. In 1960, Tom Monaghan and his brother bought a small pizzeria that was closing down in their home state of Michigan.
And like most fledgling businesses it fell on hard times early on. So after just six months…